The purpose of the campaign
Acquiring B2B customers who would be interested in using the AskHenry service.
Idea and actions
We created two dedicated landing pages where we presented the main benefits of the service in an accessible way.
Each of them had a completely different line of graphic creations.
We conducted A/B tests to decide which one is doing better and is able to generate more leads.
Each landing page was characterized by a different style of graphic design.
Summary of activities
The number of people we reached with the campaign message.
The number of people who visited our landing pages.
The number of completed application forms during the 2-week advertising campaign.
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