Candy Cakes
Refreshing the website and adapting it to the requirements of SEO and mobile devices.
The purpose of the campaign
The main goal was to refresh the client’s website. Creating a functional mobile website and adapting it to the latest trends of Google robots, so that the organic website can rank high in the Google search engine.
In addition, the client wanted to improve the UX so that online ordering would be intuitive for the client.
Idea and actions
The case of this web page can be compared to the well-known TV program “kitchen revolutions”. The old version of the website was very unattractive visually and completely not adapted to mobile devices. All this meant that new customers, entering the website, left it quickly, and they did not want to contact the studio by phone.
We undertook a thorough research on competing websites from the confectionery industry. We discussed all the best examples of implementation with our client in order to understand their needs as well as possible. We chose all the most interesting solutions and got to work.
Thanks to a thorough study of the client’s needs, the design of the website perfectly met the client’s expectations.
The final effect charmed both the owners and customers of Candy Cakes.
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Summary of activities
Increase in the number of online orders.
Increased traffic on the new website.
Increase avg. time spent on the site.
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